ABOUT US
At Ward Hospitality Solutions, we don’t just manage distribution—we master it. Led by industry veteran Bethany Ward, our firm helps hotels in Latin America and the Caribbean take control of their revenue strategy, optimize distribution channels, and maximize profitability with precision and expertise.
MEET THE FOUNDER
BETHANY WARD
With over 20 years in global hospitality sales, marketing, and distribution, Bethany has shaped revenue strategies for some of the world’s most recognized hotel brands, including Hilton, Hyatt, Marriott, Wyndham, and IHG. Her career has been defined by transforming hotel distribution models, increasing direct channel performance, and driving measurable revenue growth.
Before founding Ward Hospitality Solutions, Bethany held senior leadership roles at Playa Hotels & Resorts, where she spearheaded a digital transformation, launched the company’s first website, and developed global OTA and wholesale distribution strategies. She also drove 120% revenue growth in the Caribbean market at Bookit.com and helped Occidental Hotels increase its online revenue share from 12% to 23% through innovative account management and direct channel expansion.
Bethany’s expertise in global account management, contract negotiations, revenue strategy, and brand positioning makes Ward Hospitality Solutions the trusted partner for independent hotels and resort groups seeking to reduce OTA dependency, strengthen direct bookings, and unlock new revenue streams.
BRANDS WE HAVE WORKED WITH
LET’S CHAT
An ineffective distribution strategy isn’t just a missed opportunity—it’s a direct hit to your bottom line. At Ward Hospitality Solutions, we ensure your distribution channels work for you, driving revenue and long-term profitability.
With a bold, strategic approach and deep industry relationships, we don’t just offer advice—we deliver results.