All-Inclusive Resort Distribution Is a Different Game.We Know Every Move.
Maximize Hotel Profitability & Performance
building the commercial infrastructure and distribution architecture that drives measurable revenue
Founded by Bethany Ward — former executive at Playa Hotels & Resorts and Hyatt Inclusive Collection — Ward Hospitality Solutions brings 15+ years of all-inclusive resort commercial expertise to clients who need more than generic advice.
We specialize in the intersection of OTA strategy, wholesale channel management, and commercial infrastructure — the exact challenges facing resort groups expanding in North America, the Caribbean, and LATAM markets.
This isn’t advising, its execution. With a proven track record of delivering triple-digit revenue growth for leading hotel brands, Bethany builds custom, data-driven distribution strategies that empower hotel owners and operators to maximize profitability.
Third-Party Distribution Strategy Optimization
Hotels often overpay for third-party distribution without realizing it. We uncover hidden costs, reduce third party reliance, and optimize channel mix to maximize profitability.
Contract Negotiation & OTA Management
Better contracts mean higher profits. We renegotiate agreements, adjust existing contracts, and ensure terms that favor your hotel’s bottom line.
Consulting for Global Hotel Chains
The all-inclusive expertise in LATAM & Caribbean markets helps hotels navigate unique distribution challenges while maintaining brand standards.
ALL-INCLUSIVE Hotel Advisory
We bring big-brand all-inclusive expertise to hotels and resorts ensuring cost transparency and building profitable, third party-independent strategies. Algorithms behave differently for all-inclusive properties. Without a dedicated strategy, you’re leaving visibility — and margin — on the table.
BETTER CONTRACTS. HIGHER PROFITABILITY. SMARTER ALL-INCLUSIVE DISTRIBUTION.
Hotels need a smarteR ALL-INCLUSIVE distribution strategy
All-inclusive resort distribution isn’t traditional hotel distribution with a pool. The OTA rules are different. The wholesale dynamics are different. The margin pressures are different. And most consultants don’t know the difference.
Ward Hospitality Solutions does.
Many hotels in Latin America and the Caribbean struggle with:
High third party commission fees cutting into profitability
One-size-fits-all distribution strategies that don’t align with regional trends
Inconsistent pricing structures across booking channels
Leaving revenue on the table due to outdated or mismanaged OTA and wholesale contracts
No clear channel strategy — just a reactive mix of platforms that grew without a plan
Heavy third-party dependency with no roadmap to shift the mix
A Track Record Built in the Markets That Matter
With a proven track record in LATAM & the Caribbean, Bethany’s strategic approach has led to triple-digit revenue growth, stronger direct booking performance, and better third party agreements. Ward Hospitality Solutions doesn’t just advise—it delivers measurable success.
YEARS OF REGIONAL EXPERIENCE
With over 15 years of experience in all-inclusive hotel revenue optimization, distribution strategy, and global sales, Bethany has worked with leading hospitality brands to drive all-inclusive growth across LATAM, the Caribbean, and international markets.
Revenue growth delivered
Triple-digit channel revenue growth achieved for resort portfolios in the Caribbean and LATAM through distribution restructuring.
Direct Channel performance
Doubled direct online revenue contribution for resort brands by redesigning OTA strategy and reducing third-party dependency.
BRAND COLLABORATIONS
From our early years working together in the Caribbean resort industry, it was clear that Bethany was destined for success. Her dedication, strategic mindset, and ability to drive results set her apart as a true leader. She doesn’t just bring expertise—she brings a collaborative approach that makes a real impact. If you’re looking for a partner who will elevate your business, foster teamwork, and deliver meaningful results, Bethany is the one to trust.
NICOLA CLARK
BUILT FOR THE ALL-INCLUSIVE RESORT COMMERCIAL WORLD
ALL-INCLUSIVE EXPERTISE
Specializing in all-inclusive hotel distribution strategies with deep expertise in the OTA, wholesale, and tour operator dynamics specific to resort properties in LATAM, the Caribbean, and beyond.
BOTH SIDES OF THE TABLE
Experience as both a hotel-side distribution leader and an product buyer means you get strategies that actually work with how platforms think.
COMMERCIAL INFRASTRUCTURE BUILDS
From channel strategy to team design to vendor contracts, we build functions that run, not just reports that sit in a drawer.
RETAINER AND PROJECT ENGAGMENTS
Whether you need an embedded strategic partner or a defined-scope project, we structure engagements to fit your needs and timeline.
NO OVERHEAD, SENIOR EXPERTISE
The value of an experienced VP-level commercial leader without the cost of a full-time hire. Custom solutions for independent hotels & global chains