HOTEL DISTRIBUTION AND REVENUE OPTIMIZATION SERVICES
At Ward Hospitality Solutions, we go beyond basic distribution management—we develop custom strategies that help hotels increase revenue, reduce third-party costs, and optimize direct booking performance.
We specialize in LATAM & Caribbean markets, where hotels face unique distribution challenges that require expert navigation. Whether you need to renegotiate OTA agreements, improve channel mix, or develop a direct booking strategy, our data-driven approach ensures long-term profitability and sustainable growth.
From boutique hotels looking for more control over their revenue to global chains optimizing regional distribution, our expertise delivers measurable results tailored to your property’s specific needs.
Your hotel is likely overpaying for third-party distribution. We CAN fix that.
third-party distribution strategy optimization
Many hotels unknowingly overspend on OTA commissions, override fees, and unnecessary marketing costs—cutting into profits. Our hotel distribution consulting services focus on channel mix optimization to reduce third-party dependency and drive higher margins.
Comprehensive OTA contract audit to identify hidden costs and overcharges
Custom roadmap to shift from OTA reliance to direct channel growth
Balanced channel strategy for improved profitability across direct and indirect sales
Stronger contracts. Higher profits. Smarter negotiations.
CONTRACT NEGOTIATION & OTA MANAGEMENT
Hotels often accept one-size-fits-all OTA agreements that favor third-party platforms over hotel profitability. Ward Hospitality Solutions renegotiates contracts with Expedia, Booking.com, Agoda, Hotelbeds, and GDS providers to secure better terms, lower commissions, and improve visibility.
Contract negotiation to reduce commissions, overrides & unnecessary spend
Adjust existing agreements—even within active contracts—to maximize revenue
Ensure rate parity across all distribution channels for stronger brand positioning
Regional expertise that bridges strategy and execution.
HOTEL REVENUE CONSULTING FOR GLOBAL CHAINS
Global hotel chains often lack regional expertise when expanding in Latin America and the Caribbean, leading to inefficient distribution strategies and missed revenue opportunities. Our hospitality revenue management services bridge the gap between corporate policies and local market needs to ensure maximum profitability.
Regional strategy development for LATAM & Caribbean hotel operations
Franchisee guidance on optimizing third-party distribution while complying with brand standards
Advisory services for hotel groups on contract structuring, channel management & direct booking strategies
BIG-BRAND EXPERTISE, TAILORED FOR BOUTIQUE HOTELS
BOUTIQUE HOTEL ADVISORY
Boutique hotels often struggle to compete with major brands when it comes to hotel distribution strategy and contract negotiations. We level the playing field by providing hands-on consulting that puts independent hotels in control of their revenue.
Educating hotel owners on optimizing third-party distribution
Implementing cost transparency—ensuring hotels know where their money is going
Developing a high-profit channel strategy that doesn’t rely solely on OTAs
HOTEL DISTRIBUTION IS ALWAYS EVOLVING—STAY AHEAD
ONGOING HOTEL REVENUE & DISTRIBUTION SUPPORT
The hospitality landscape is constantly shifting. Our ongoing hotel revenue management consulting ensures hotels stay competitive, adjust to market trends, and continue optimizing contracts & distribution strategies.
Regular contract audits & renegotiations to keep agreements optimized
Quarterly strategy check-ins to maintain a balanced channel mix
Industry insights & advisory support on emerging regulations & trends
LET’S CHAT
An ineffective distribution strategy isn’t just a missed opportunity—it’s a direct hit to your bottom line. At Ward Hospitality Solutions, we ensure your distribution channels work for you, driving revenue and long-term profitability.
With a bold, strategic approach and deep industry relationships, we don’t just offer advice—we deliver results.