
WE BRING CLARITY & STRATEGY TO HOTEL DISTRIBUTION
Maximize Hotel Profitability & Performance
Proven Strategies to Increase Hotel Revenue in LATAM & the Caribbean
Ward Hospitality Solutions brings clarity and strategy to hotel distribution, leveraging 20+ years of global expertise in revenue management, sales, and strategic partnerships. We help properties in Latam and the Caribbean negotiate stronger OTA contracts, optimize their distribution mix, and unlock new revenue streams—all while ensuring operational efficiency and long-term growth.
We don’t just advise—we execute. With a proven track record of delivering triple-digit revenue growth for leading hotel brands, we build custom, data-driven distribution strategies that empower hotel owners and operators to maximize profitability.

Third-Party Distribution Strategy Optimization
Hotels often overpay for third-party distribution without realizing it. We uncover hidden costs, reduce OTA reliance, and optimize channel mix to maximize profitability.

Contract Negotiation & OTA Management
Better contracts mean higher profits. We renegotiate OTA agreements, adjust existing contracts, and ensure terms that favor your hotel’s bottom line.

Consulting for Global Hotel Chains
Our expertise in LATAM & Caribbean markets helps hotels navigate unique distribution challenges while maintaining brand standards.

Boutique Hotel Advisory
We bring big-brand expertise to boutique hotels ensuring cost transparency and building profitable, OTA-independent strategies.
BETTER CONTRACTS. HIGHER PROFITABILITY. SMARTER DISTRIBUTION.
Hotels need a smarter distribution strategy
Ward Hospitality Solutions delivers tailored, data-driven hotel revenue optimization strategies that empower hotels to take control, increase direct bookings, and drive long-term growth.
Many hotels in Latin America and the Caribbean struggle with:
High OTA commission fees cutting into profitability
One-size-fits-all distribution strategies that don’t align with regional trends
Contract terms that benefit third-party platforms over hotels
Inconsistent pricing structures across booking channels
Proven Success
With a proven track record in LATAM & the Caribbean, our strategic approach has led to triple-digit revenue growth, stronger direct booking performance, and better OTA agreements for our clients. Ward Hospitality Solutions doesn’t just advise—we deliver measurable success.
YEARS OF REGIONAL EXPERIENCE
With over two decades of experience in hotel revenue optimization, distribution strategy, and global sales, our team has worked with leading hospitality brands to drive growth across LATAM, the Caribbean, and international markets.
Proven Revenue growth
Our team has successfully implemented high-impact distribution strategies that have led to over 120% revenue growth in competitive markets like the Caribbean and LATAM regions
Direct Channel Optimization
We’ve helped major hotel brands shift their revenue mix by increasing online direct revenue from 12% to 23%, reducing reliance on third-party platforms, and maximizing profitability through channel optimization and strategic account management.
BRANDS WE HAVE WORKED WITH






From our early years working together in the Caribbean resort industry, it was clear that Bethany was destined for success. Her dedication, strategic mindset, and ability to drive results set her apart as a true leader. She doesn’t just bring expertise—she brings a collaborative approach that makes a real impact. If you’re looking for a partner who will elevate your business, foster teamwork, and deliver meaningful results, Bethany is the one to trust.
NICOLA CLARK
WHY HOTELS CHOOSE US
REGIONAL EXPERTISE
Specializing in LATAM & Caribbean hotel distribution strategies
PROFT-FIRST APPROACH
Beyond managing OTAs, we maximize direct channel revenue
NEGOTIATION POWER
Proven strategies for better OTA contract terms & reduced fees
DIRECT BOOKING GROWTH
Strengthening hotel website sales & first-party data collection
HOTEL REVENUE CONSULTING
Custom solutions for independent hotels & global chains